What is copywriting?
Copywriting is the process of writing copy, or content, for a website. Copywriting includes writing headlines, meta tags, and body text. Copywriting is a very important part of online marketing. If you nail your copy from the start by hiring a professional copywriter, it will save you a lot of money in the long run, as copywriting can be seen as your own 24/7 salesperson which you only pay for once, and reap the rewards over a long period of time.
How to write great content:
- Write headlines that are clear and concise.
- Use keyword research to find the right keywords in your copy.
- Write accurate meta tags that reflect the page’s content.
- Write body content that is interesting and informative.
- Use calls to action to encourage people to take the desired action.
- Use simple language that is easy to understand.
- Proofread your copy before publishing it.
AI copywriting or human copywriting?
Copywriting done by a human will be more creative and personal. However, it will be more expensive and time-consuming. This type of copywriting is best for more technical industries such as a dentist or an accountant, as the copywriter would do extensive research on the industry, keywords, technical terms etc, before starting the copywriting. Professional copywriters also know how to sell with their words, which can be a big marketing advantage for your business.
Copywriting done by AI can be more efficient and faster. However, it will be more generalised and less creative. AI copywriting is good to use if you’re on a budget, and just need some basic content on your website without having to come up with it yourself.
Ultimately, it depends on the budget and the preference of the business but we’d highly recommend it being done by a human as a professional copywriter can write highly compelling content. to turn more visitors into leads, therefore increasing sales.
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